What Makes a Great Law Logo
Somehow the logos the most firms use are usually the same old stuff. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. If you want to stand out from among your competitors, you need to be creative with your logo. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
Classic designs are actually great. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. Even without using words, people know that your business is the law. You logo should be more than just the picture of a gavel. You need to add something creative to it. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
A single thing can be used to make a great logo. You can make a logo from the first letter of a lawyer’s name. Better still if most of the partners have the same letter in their names. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. If you are Zanes Law, then you can use the letter Z to be part of your logo.
The best way to tell people what you do is through your logo. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. You can use marijuana leaves to portray the scales of justice. This is ideal for a niche market. There can be a connection made with your customers if you use these types of logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
You can also use you law firm’s name in your logo. Many law firms use the power of their names for attracting customers. Using your name is a great way to build your brand or reputation. It is with the execution of the design that can be the source of the problem. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.
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