A business can severely suffer if the marketing and sales departments don’t get on. It is normal for marketing and sales departments to have rifts when it comes to business. Over half of marketers are not happy with the level of communication between teams and over half of the sales team are equally not okay with the support from the marketing team. The business could extremely hurt if the groups do not get together. There are a number of office-based actions that could be applied to control this. Tech must be taken into consideration.
Communicate and cooperate with each other better.
Lack of communication and collaboration leads to misunderstanding between the two teams. If there is no communication between the teams, working together becomes a concern. It might be as simple as slack station, it might be more structured and take the form of morning meetings every day in order to keep track of what is happening in the company. Both groups will have to collaborate in a better manner as they both depend each on the other. Marketing teams have all the content that sales team need to close leads. On the contrary, sales team have all the valuable understanding into customer needs. If they work together on creating content, they have the ability to create helpful resources for clients. Using collaborative project management software packages may be helpful.
Have an agreed SLA.
An agency level Agreement is a good enough place to begin because both marketing and sales will need to be conscious of where they stand and what the other expects. It need to be clearly defined, reviewed, monitored and measured. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Build a consistent Buyer journey.
Customers definitely expect a smooth experience from the second they begin searching for a purchase to the time it’s finished. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing should operate together throughout the journey checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Utilize technology to Create a single source of fact.
Occasionally rifts are not Only brought on by egos but from the present business process and technology. You need a single source of truth between the sections to prevent unnecessary confusions. This is where integration platforms come in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from direct to customer as easy as possible and ultimately much faster than when you’re tied to using two programs.